BRIER is a creative studio specializing in identity design and brand strategy.
Our Approuch
Define
We start by bringing clarity to your business goals. Together, we define what success looks like, uncover what makes your brand distinct, and set a clear direction that guides every decision moving forward.
Connect
Next, we identify and understand your ideal customer. We dig into who they are, what they care about, and how your brand fits into their world so the work resonates with the right audience.
Create
With a strategy in place, we bring the brand to life. Every visual, message, and touchpoint is shaped by clear thinking, ensuring the creative work is not just beautiful, but built with purpose.
Industries of interest
Food & Beverage
Consumer Goods
Outdoor & Recreation
Health & Wellness
Home & Living
Expertise
Brand Strategy
Visual Identity
Graphic Design
Digital Design
Creative Direction
Founder
Alejandro Rodriguez is a New York–based creative director and founder of BRIER.
Passionate about crafting brand identities from the ground up, he works as a creative partner for ambitious businesses hitting an inflection point, ready to evolve how they show up to the world.
With a background in print production and a creative aesthetic shaped by skateboarding culture, his work is known for its custom typography and strong sense of craft, tailoring every detail to make the brands he helps create worthy of spanning a centerfold.