BRIER partnered with Buzz Bar to provide brand strategy and identity design support for its new venture in the pet care space. The concept involved a soap-on-a-rope, offering a simple solution for bath time. Dog shampoo is fine, but having to constantly pause to reach for the shampoo bottle during bath time can be a pain.

A competitive audit confirmed what was already evident in the market: most branding in this category was flat, lacked personality, and presented many missed opportunities. This identified a clear creative direction for Buzz Bar to create an identity full of childlike whimsy.

Color served as the foundation of the brand identity, inspired by the primary colors commonly used in children's toys. The logo was designed using the blocky geometry of a soap bar to form each letter, making it distinctive and functional.