High Tide is a New York City-based sparkling water company that believes a great beverage only needs the right ingredients. BRIER partnered with High Tide to revitalize its visual identity, packaging, and digital presence, helping the brand distinguish itself in a crowded market.

The goal was to create a brand that connects with New Yorkers who are always on the move and looking for a drink that can keep up. The refreshed identity captures the city's energy while positioning High Tide as a reliable source of refreshment throughout the day.

BRIER also created a Shopify website that integrates the brand's vibrant color palette and crisp typography. The site highlights the drinks while sharing High Tide's story, ensuring customers quickly grasp what the brand is all about.