Based in Sumner, WA, Electric Coffee House wants to bring the morning spark back to the community.

BRIER collaborated with Danny Owens and Elena Hart to create a brand and experience that will zap you awake. The identity centers around an electrified logo supported by a custom-built wordmark designed specifically for the brand. Influenced by industrial worksites, the colors and design treatments are inspired by high-voltage warning signs to amplify the brand’s personality.

Every sip you take at ECH will help them flick the switch in their mission to provide safe, sustainable energy across the globe. So come in, sit down, and do big things. It all starts with that cup of coffee.