Dell Technologies Capital (DTC) has been instrumental in fostering innovation, investing over $1.7 billion since 2012 to support companies that influence everyday technology. BRIER partnered with DTC to refresh its brand and redesign its website, enhancing its presence and emphasizing its vision.

The challenge lay in distinguishing DTC from Dell Technologies, despite their independent operations. BRIER adhered to new brand guidelines from Dell to create a unique identity for DTC.

The refresh was ultimately about signal. By repositioning DTC with a sharper, more distinct identity, the goal was to attract the next wave of founders building groundbreaking companies — and to make clear that DTC is where that kind of ambition finds a home.